Where art meets science.
Ratio Group is a marketing and communications consultancy built on a simple idea: the best work is grounded in evidence.
We combine peer-reviewed persuasion research with more than a decade of hands-on practice to help organizations communicate what matters clearly, credibly, and persuasively.
Complex ideas deserve better than complicated messaging.
Most organizations don’t have a communication problem. They have a translation problem.
The science is sound, the product works, the mission matters. But somewhere between your expertise and your audience, your message gets lost. We close that gap.
Our team is dedicated to helping you say what you really mean…and making sure you’re doing so in a way that resonates with who your messages need to reach.
What we do.
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Message testing, audience research, market analysis, and competitor audits, all designed with academic rigor, but delivered at business speed.
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Positioning, messaging frameworks, and go-to-market communication plans rooted in the science of how people actually decide.
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Website copy, press releases, one-pagers, thought leadership, social content, and more, all designed to put the strategy to work.
Why Ratio.
Anyone can call their work “data-driven.” Ours is peer-reviewed.
Ratio Group is led by a PhD communication scientist with dozens of published journal articles on persuasion, message design, and how lay audiences process complex information, plus a practitioner résumé spanning digital health startups, federal contractors, premium consumer brands, and national public health campaigns.
You get the rigor of a research lab and the instincts of an agency, without the overhead of either.
Who we work with.
We work across sectors, with deep specialty in healthcare and technology,
Our experience spans digital health and health plans, B2B technology, premium consumer brands, higher education, and public-sector campaigns.
A national alliance of nonprofit health plans
A venture-backed fertility benefits platform
A premium watch brand with a global sports licensing partnership
A digital health startup scaling from 12 to 100+ employees
A national COVID-19 vaccination campaign for the U.S. Department of Health & Human Services
Let’s find your ratio.
Whether you need a full research-to-execution engagement or a single high-stakes deliverable, we’d love to hear what you’re working on.