What we do.
Every engagement draws on the same foundation: rigorous research, sharp strategy, and polished execution. Hire us for one, or all three.
Our services.
What we offer and how we can help.
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Decisions are only as good as the evidence behind them. We design and run research that answers the questions keeping you up at night, using the same methodological standards as academic science but on a business timeline.
Message & concept testing — Quantitative and qualitative testing of messages, creative concepts, and campaigns before you spend money running them.
Audience research — Surveys, interviews, and focus groups that reveal how your audiences actually think, decide, and talk about your category.
Market analysis & competitor audits — Systematic reviews of your competitive landscape, positioning white space, and category conventions worth breaking.
Survey design & analysis — Instrument design, sampling strategy, and statistical analysis you can defend in a boardroom (or a journal).
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Strategy is choosing what to say, to whom, and why it will work. We build communication strategy on documented principles of persuasion and information processing, not gut feelings.
Positioning & brand strategy — Defining the space you own in your audience's mind, and the proof that earns it.
Messaging frameworks — Message architecture, value propositions, and language guidance your whole team can execute against.
Go-to-market communication planning — Launch narratives, channel strategy, and sequencing for products, funding announcements, and partnerships.
Health & science translation — Our signature specialty: making technical, regulated, and high-stakes topics clear and credible for lay audiences.
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Strategy without execution is a very expensive PDF. We write, design, and ship the materials that carry your message into the world.
Website & marketing copy — From full site rewrites to landing pages that convert.
Press releases & media relations — Announcements written to earn coverage, plus media lists and pitching support.
One-pagers & sales collateral — Sharp, scannable materials for business development, partnerships, and fundraising.
Content & social media — Thought leadership, executive ghostwriting, and content calendars that build authority over time.
How we work.
We work as a project-based consultancy, an embedded fractional team, or a research partner to your in-house staff. Engagements typically begin with a discovery conversation and a scoped proposal, built just for your needs.